Estevan Plazola emerged in the Latin music market through a blend of traditional instrumentation and modern lyrical narratives. He gained early traction via live performances and cover uploads before transitioning into original productions and strategic label partnerships. 
In July 2020, he released “Hollywood”, his commercial breakthrough single under Rancho Humilde, featured on his live album Infinit. The song was written and performed by Plazola and produced by Jimmy Humilde. 
On June 20, 2024, Estevan and Peso Pluma released a re-recorded duet version of “Hollywood” as part of Peso Pluma’s fourth studio album Éxodo, released via Double P Records. The collaborative version earned notable chart success, peaking at #11 on US Hot Latin Songs and #14 in Mexico, and was performed at the 2024 MTV Europe Music Awards. 
